As part of the digitalization project led by the Huila Chamber of Commerce and Huila E Business Center, we were beneficiaries of the creation and development of a digital product that would help boost the growth of our business while simultaneously acquiring technological skills for the future. The training we received included:
Mastering the art of marketing to highlight your brand
Positioning your brand at the top of Google and standing out online
Using Artificial Intelligence to automate your business processes
The project impacted 50 entrepreneurs from the region across different economic sectors and, through a practical methodology, integrated business needs and deeply analyzed pain points, which were later addressed in the development of digital products and solutions.
A key achievement before and after implementation has been enabling the growth of new business models, digitally transforming SMEs, and increasing their online authority and positioning.